COLOUR TREND 2014/2015

Each year there is a key trend in fashion that most designers follow and allow it to dominate their collections. Autumn/Winter 2013 was focused on grunge, dark colours(mainly monochrome), leather and tartan. However, this year things have changed, which is only expected by the fast paced fashion industry! Continuing the theme of monochrome and darkness most designers have added blue to their colour palette; making it either the dominant colour or the element  needed in order to blend white and black together in a more interested, colour blocking style.

Topshop, Emilia Wickstead, David Koma, Eudon Choi and Alexander McQueen are a few of the 2014/15 designers that represent the trend completely. I won’t go into detail about all of them as I don’t want to bore you but I will comment on Topshop and Emilia Wickstead as they were my favorites.

Emilia Wickstead applied this trend to her SS14 collection. This collection is gorgeous; the clothes are structured, quite futuristic and alienated but also clean looking. The black and white outlines give the clothes a colour blocking style and a costume like element (something you would see an alien princess wear hahah)

She also reflected the trend in her AW14/15 collection but in a more subtle way, not allowing it to dominate the entire collection but simply allowing it to have a small appearance. She went from the royal blue to a much more lighter shade. 

Topshop on the other hand, did the complete opposite. They gave us a taste of this colour combination in their SS14 collection and then allowed it to dominate in their AW14/15 clothes.

Topshop’s collection is not as futuristic as Emilia’s but still has the colour blocking style along with the sharp A line skirts and defined waist line. Topshop also used less white and more grey, but that is probably because this is a winter collection and white is quite bright and conventionally more appropriate for summer weather.  Its a comfy collection, all the outfits look extremely warm and complex which is interesting due to the limited and quite cold colour palette(personally, I don’t find blue a warm colour instead I think of a cold ocean when I see it).

I always get excited when there is a new trend out but after a while it gets boring because I see it so often! It goes from dominating all Fashion Weeks to then getting filtered down to high street brands meaning that every single shop will be selling extremely similar clothes. Nevertheless, this trend is one that I enjoyed looking through and hopefully i won’t get bored of it quickly!