This week is the first official week of my course at
Trent University, I have chosen to take Fashion Communication and Promotion and
up till now i have not regretted my decision one bit.
The opportunities provided by this course are endless, it is especially great for those who are looking to take on Styling, Visual Merchandising, PR, Journalism, Marketing or anything to do with the fashion industry in general! Even though I cannot talk about the course in much detail as it is only the beginning, i am looking forward to understanding this exciting, fast paced and for sure competitive industry in much more depth!
So far my blog has been extremely simple, several
OOTD’s and one complaint about Directions Dye(which btw i am still annoyed
about). But that is all about to change! I will still be posting OOTD’s because
they are my favourite to look at (and a very helpful reminder of my clothes
when not knowing what to wear in the mornings) but as an addition i will be
posting my research, analysis of certain trends /collections but also the
interesting knowledge i gain throughout my course.
But one thing i do want to mention in this blog post
is that since starting my course i have been inspired by so many people, their
own individual styles and outfits. It has really made me think about our
generation and the power of technology and advertisement. We all buy from the same brands, search the
same videos, listen to the same music and idolise the same people. It’s mind-blowing
to think that the second I’m on Topshop about to order a dress, hundreds maybe
even thousand of girls are about to click the same “add to bag” icon at the
exact same time as me.
So, the question is: Why do we like the same clothes? Is it because we truly enjoy the way it looks on us or simply because we are manipulated by advertisement and the media? The idea of wanting to ‘fit’ in... Think about Chanel. Luxurious, elegant and most importantly classic. The idea that by buying a simple bag worth thousands of pounds we will immediately rise within the social scale, get hundred of likes on Instagram and most importantly own something a limited amount of the population can access. It’s rewarding... but why?!
The irony is that even after understanding that i am
being manipulated by these ‘admirable’ and ‘highly successful’ brands, I will
still go back and buy what i have been made to believe is the right thing to
purchase, simply because it IS Topshop, it IS Vivienne Westwood and Rihanna DID
design the collection making it 10 times better, but is it really worth my
consumerism?
That's
just something to think about and to be honest i am yet to come up with
the correct answer, i guess we all rely on fashion and our appearance
for different reasons. Whether that's personal, so for a boost in
confidence and as a way of visually expressing our personality/mood; or
professional, maybe you are expected to look a certain way in the
working environment you are in!
